Before we dive deeper in understanding the common pitfalls of market intelligence, it is important to have a mutual comprehension of what market intelligence is. Market intelligence, as its name implies, is simply the intelligence - or information - about a business's particular market. For example, the geographic location of a business, the [...]
The supply chain has come a long way since the days it functioned mainly as a tool for resource management, logistics and optimization. With today’s digital tools and technologies available, it has become easier to take the function of supply chain to a next level. Enhancing digitalization in the supply chain helps [...]
One year ago, we listed some of the things that we believe would matter today in the demand management field. To our experience, we feel that our thoughts and assumptions were right! (See blogpost here) These assumptions are confirmed when we look at what industry observers envision for the future of the [...]
Mother Nature can be fickle and her force relentless. The hurricanes that raged through the Carribean and the Southern part of the United States are proof of the devastating power nature can have on the land and its people. After the destruction, the time to rebuild has come in these areas. For [...]
Growing your business has never been as challenging as in today's rapid evolving environment. How to differentiate from the competition? The quest for new solutions and methods to stand out of the crowd, is never-ending. One of those methods resides in the way our organizations are set up. Our experience of working with [...]
Many businesses use market data to support their planning and forecasting practices. They buy data from data providers, and then qualitatively make assumptions which should enhance their decision making processes. Now, how will you define if you are using the right data and if you are making the right assumptions? Right... that's quite an important aspect [...]
How does weather impact your sales? It's a question we all like to answer. We're end of June and summer has started and the weather has been kind to us ever since. In Belgium this led to increased sales of swimming pools and all sorts of attributes you'd wish for when the [...]
One of our recent webinars, where we discussed how you can use big data in your business forecasting processes, showed that a lot of companies out there aren't taking into account the enormous amount of external data available. The below graph shows that more than 50 % of the participants said that they were [...]
